I had the honor of speaking at a Protective Security Council conference during which I heard an oft-repeated question among other executive protection practitioners in attendance, and incorporated into a number of other conference seminars […]
How do you create a brand? One of the key elements is market positioning. Branding begins by formulating a strategy that differentiates you from your competition. Part this process is creating a one word positioning statement. For example, Volvo’s word is “safety,” Victoria Secret’s is “sexy.” What is yours? […]
In my coaching business I hear clients cite many of the same problems and needlessly struggle to find answers. As you read through this list imagine what your security business would look like today if […]
Copyright 2021 Protective Security Council. All Rights Reserved.