Branding Your Company’s Executive Protection Services

February 11, 2016 PSC 0

How do you create a brand? One of the key elements is market positioning. Branding begins by formulating a strategy that differentiates you from your competition. Part this process is creating a one word positioning statement. For example, Volvo’s word is “safety,” Victoria Secret’s is “sexy.” What is yours? […]

Leadership in Executive Protection

March 8, 2012 PSC 6

What is leadership today? What has happened to the so called leaders of the industry? Who really makes the decisions that affects the lives of the people that we protect? Has the profession sold out? […]